Base Design created a surrealist-inspired brand campaign for Théâtre du Châtelet’s diverse season of musicals, operas, and plays. Drawing from the concept of 'Cadavre Exquis', the campaign mixed unexpected visual elements to capture the theatre’s spirit of creative collaboration and playful experimentation.
Base Design reimagined the brand identity and communications for the Théâtre du Châtelet following its extensive renovation and reopening. The new identity celebrates the theater’s unique character and the individuality of its performances, positioning it once again at the center of Parisian cultural life.
Base Design created a brand campaign for Théâtre du Châtelet that bridges the institution’s storied past with its dynamic present and future. Using a collage-inspired visual language, the campaign celebrates the theater’s heritage while presenting a bold, contemporary vision for its new season.
Base Design created a vibrant brand campaign for Théâtre du Châtelet that reimagines the institution’s classic aesthetic through bold colors, rhythmic typography, and playful photography. The campaign, titled 'Dancing Châtelet,' brings energy and movement to the theater’s identity, capturing its creative spirit across Paris.