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- Pocca’s Zhihua Duan on launching the studio in China, and the multicultural approach of their work
The Brand Identity · Nov 11, 2022 · Interview
The Brand Identity interviews Pocca founder Zhihua Duan about launching the Shanghai-based studio after studying in Melbourne and developing a multicultural design approach. Duan discusses Pocca’s recent branding projects for international and local clients, their sustainable materials venture Circunow, and the challenges of bilingual typography in Chinese and English. The conversation explores how cultural context shapes design practice and the evolving creative scene in Shanghai.
PoccaStepperNorman Walshbranding