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The New Forest Design Cases | D1S1

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The New Forest

Design work for The New Forest, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Sep 2025

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

Studio Glass (1)

Rebrand for the New Forest
Studio Glass developed a unified brand identity for The New Forest, merging two existing brands into a cohesive and heritage-rooted system. The rebrand connects local communities and visitors through authentic storytelling and nature-inspired design elements.
Heraldry, Coat Of Arms, Forest, Tourism

Designers behind the work

Designers and creative leads credited on The New Forest projects in press coverage.

Chris Johnsonat Studio Glass2

Sammy Murphyat Studio Glass2

News & interviews

Studio Glass Rebrands New Forest with Folklore Focus
The Brand Identity · Jul 31, 2025
Studio Glass rebranded The New Forest by unifying its fragmented tourism identities under the rediscovered 1970s tagline 'Old Yet Ever New.' Drawing on local folklore, history, and community collaboration, the Dorset-based studio created a brand identity rooted in authenticity and stewardship. The project features custom illustrations, nature-inspired colors, and editorial storytelling that celebrate the region’s living heritage.
Studio Glass The New Forestbranding
Studio Glass Revamps The New Forest Brand with Local Lore and Nature
Creative Boom · Jul 22, 2025
Studio Glass has rebranded The New Forest with a new identity rooted in folklore, community, and natural storytelling. The project replaces generic tourism branding with a design system inspired by local history, seasonal colour palettes, and custom illustrations by Lauren Marina. The rebrand aims to connect visitors and locals alike to the forest’s deeper cultural and environmental narratives.
Studio Glass The New ForestGo New Forestbranding