KesselsKramer developed the 'Art Is For You' campaign for The Museum of Contemporary Art, Los Angeles, aiming to make contemporary art more accessible and inclusive. Through video and photo installations featuring artists and visitors, the project highlighted personal connections to art and repositioned the museum as a space for everyone.
KesselsKramer collaborated with The Museum of Contemporary Art, Los Angeles to create a global digital initiative inviting graffiti and street artists to share their work through MOCAtv. The campaign transformed YouTube into an interactive platform for artistic expression and debate, connecting street art communities worldwide.