Colt created a relaunch advertising campaign for The Grand Hotel Birmingham following its restoration after nearly 20 years of closure. Centered on the line “Welcome Back,” the work used photography of the restored landmark across outdoor, press, and ambient media.
Colt reimagined the brand identity for The Grand Hotel Birmingham, a historic landmark reborn after a major restoration. The new identity blends timeless elegance with a modern, irreverent edge, featuring a bespoke monogram inspired by Birmingham’s silversmith heritage and refined visual elements that connect the hotel’s architecture to its renewed sense of luxury.
COLT reimagined the identity of The Grand Hotel in Birmingham, blending its historic French Renaissance heritage with a modern sense of luxury and attitude. The new brand combines refined elegance with a contemporary edge, featuring a bespoke monogram inspired by Birmingham’s silversmith mark and a cool, minimal color palette. The result celebrates the hotel’s storied past while positioning it confidently for the future.