Studio Bland developed a comprehensive brand identity for The Calile Hotel, a five-star resort in Brisbane that reflects the city’s relaxed lifestyle and subtropical climate. The design integrates natural materials and warm tones across signage, digital platforms, and in-room experiences to create a cohesive and sensory-rich guest journey.
Studio Bland developed a refined brand identity and digital presence for the Lobby Bar within The Calile Hotel. Drawing inspiration from the bar’s maroon marble and brass finishes, the design features embossed arch motifs and gold-leaf signage that mirror the interior’s elegance, creating a cohesive experience both in print and online.
Studio Bland developed the art direction and print collateral for a collaboration between The Calile Hotel and Australian fashion label bassike. The project centered on a limited-edition agate print scarf celebrating the warmth and sensory experience of resort life. The visual approach emphasized tactile qualities through photography, videography, and refined print materials.
Studio Bland collaborated with The Calile Hotel and artist Gerwyn Davies to create a playful range of merchandise and digital assets supporting the artist’s exhibition, Pleasure. The designs extended the vibrant, fantastical spirit of Davies’ costumed characters beyond the hotel setting, allowing guests to engage with the collaboration in a tangible way.
Studio Bland collaborated with New Initiative and director Scottie Cameron to create 'Poolside Attraction', a whimsical short film for The Calile Hotel. The film humorously reimagines poolside culture through a playful romance between a guest and a sun lounger, offering a fresh perspective on the hotel experience without traditional tourism tropes.
Studio Bland created a summer campaign for The Calile Hotel that captures the essence of long, sun-drenched days and a spirit of celebration. The imagery, photographed by Sean Fennessy and styled by Jessica Lillico, conveys a relaxed yet sophisticated atmosphere aligned with the hotel’s identity.