Studio Banana developed an artistic transmedia campaign for Telefónica that merged print and digital experiences through synchronized audiovisual design. Inspired by Iceland’s volcanic landscapes and Telefónica’s corporate palette, the project transformed a traditional magazine ad into an interactive, sensory journey showcasing the brand’s innovative spirit.
Studio Banana reimagined Telefónica’s historic Gran Vía flagship into Espacio Movistar, a hybrid retail and cultural hub blending heritage with innovation. The project merges immersive technology, sustainable design, and community-driven spaces to create a future-proof environment that humanizes digital experiences while honoring architectural legacy.