Hunt developed a new digital brand and website for Specter, the company redefining the speed pedelec. With only a logo in place, the team created a minimalist identity that highlights the innovative design and engineering of the Specter 1. The refined typography and atmospheric photography emphasize the bike’s technical sophistication and premium feel across all digital touchpoints.
Hunt created a new website and digital brand for Specter alongside the launch of its Specter 1 Long Range speed pedelec. The work uses subdued typography, atmospheric photography, and an online configurator to foreground the bike's technical features and progressive form.
Mirage developed a refined and minimal brand identity for Specter, a global contemporary art platform representing international artists. The design balances exclusivity and accessibility, creating a sophisticated environment that highlights the artworks through carefully crafted materials and digital experiences.