Spirits Packaging Tries to Win Back Gen Z Drinkers · Feb 11, 2025
This Shelf Life newsletter article considers how the spirits industry and its packaging are trying to appeal to Gen Z consumers despite reduced drinking. It critiques the historically masculine, sexist framing of alcohol marketing, citing Canadian Club Whiskey, Miller High Life, and Skyy Vodka advertising as examples.
Canadian Club WhiskeyMiller High Lifepackaging