DesignStudio rebrands Oberlo around progress, imperfection and entrepreneurial growthThe Brand Identity · Oct 23, 2020
DesignStudio's London office rebranded Oberlo from a dropshipping business into an approachable lifestyle and education platform for entrepreneurs. The identity uses a rounded bespoke wordmark, FK Screamer typography, and irreverent illustrations by Guy Field and Appear Offline to celebrate entrepreneurial progress, mistakes and persistence.