Focus Lab created a brand identity for Sett, an AI platform that helps mobile game studios replace creative guesswork with data-backed insights. The work included a logo, visual identity, and a versatile mascot system.
Studio Mast developed the name and identity for Sett, a new photography and video studio founded by Levi Tijerina and Josh Perez. The branding emphasizes flexibility and timelessness, using a monochromatic palette and a symbol representing constant movement to complement, not compete with, the studio’s imagery.