It’s not about the money: Send App’s colour-drenched identity by Verve celebrates its customersThe Brand Identity · Nov 13, 2023
The Brand Identity features Verve’s vibrant new identity for Send App, a fintech platform connecting 180 currencies across the African subcontinent. The design celebrates the human side of money transfers through airbrushed illustrations by Andrea Manzati, a custom wordmark, and dynamic motion elements. The result is a colourful, playful system that redefines the typically sterile aesthetic of financial brands.