SBS
Design work for SBS, collected from the studios behind it.
- Design cases
- 2
- Studios
- 2
- Latest work added
- Jan 2025
- Brand Identity 1
- Digital Design 1
Design cases by studio
Frost* (1)
- Brand Identity Refresh for SBS the World Game
- Frost* collaborated with SBS to reposition The World Game as a digital-first football platform ahead of the 2018 World Cup. The refreshed identity celebrates multiculturalism and community, using the football’s pentagon shape to symbolize inclusivity and the 'home' of football. The design ensures consistency across digital and broadcast channels while honoring the brand’s heritage.
Big Fish (1)
- Design System for SBS Podcasts
- Bigfish developed a flexible design system for SBS to unify over 100 podcasts across 30 languages and multiple platforms. The system balanced consistency with creative individuality through a three-tiered approach, combining templated designs and bespoke illustrated artwork. A shared colour palette and typography ensured every podcast felt distinctly part of the SBS brand.
