Round Design Cases
1 case across 1 studio
News & interviews
- "Round's Bold Rebrand Combines Eggs, Skate Culture, and Parisian Flair"
Creative Boom · Jul 10, 2025
Creative Boom profiles Paris-based art director Pierre Rousteau’s rebellious rebrand for Round, a Californian-style egg bun restaurant. The new identity channels skate culture, graffiti, and tattoo art into a raw, energetic visual system that includes a hand-drawn logo, wall signage, and custom merch. Photographer Jade Ambre captured the refreshed space, which reflects Round’s playful and irreverent spirit.