Rivian

Design work for Rivian, collected from the studios behind it.

Design cases by studio

Launch Campaign Films for Rivian Project R
AKQA partnered with Rivian to create cinematic unveil films for the R2, R3, and R3X vehicles, redefining the concept of everyday adventure. The campaign celebrated accessibility and human connection, blending modern nostalgia with a forward-looking vision for electric mobility.
Car, Electric Mobility, Vehicle

Custom Typeface for Rivian Electric Vehicles
Pentagram developed a bespoke typeface for Rivian that embodies the brand’s spirit of innovation, sustainability, and adventure. Inspired by the curves and forms of Rivian’s vehicles, the humanist letterforms were designed for clarity and warmth across the vehicle UI and model designations.
Car, Electric Vehicle, Transport, Vehicle

UI Design System for Rivian Electric Vehicles
Buck collaborated with Rivian to create a comprehensive visual design system for their in-vehicle interfaces, including the ADAS and Central Display screens. The team developed a stylized, nature-inspired look using Unreal Engine, blending 2D and 3D elements into a distinctive 2.5D hybrid aesthetic that reflects Rivian’s adventurous and sustainable ethos.
Animation, 2d Animation, 3d Animation, 3d Illustration, Car, Hand-drawn, Hand-drawn Illustration, Vehicle

Designers and creative leads credited on Rivian projects in press coverage.