Rightmove
Design work for Rightmove, collected from the studios behind it.
- Design cases
- 4
- Studio
- 1
- Latest work added
- Oct 2024
- Campaign 4
Design cases by studio
Fold7 (4)
- Advertising Campaign for Rightmove the Renter
- Fold7 created an advertising campaign for Rightmove to shift focus from property sales to the rental market. The campaign, titled 'The Renter', celebrates the freedom and flexibility that renting offers, portraying a woman who embraces different lifestyles as she moves from city to seaside to countryside.
- Advertising Campaign for Rightmove
- Fold7 created 'One Day Could Be Today', a TV and outdoor advertising campaign for Rightmove that encouraged people to act on their dreams of moving home. Inspired by post-pandemic lifestyle shifts, the campaign used a fairytale narrative and immersive outdoor builds to inspire audiences to find their happy place.
- Advertising Campaign for Rightmove
- Fold7 created 'This Is It', an integrated advertising campaign for Rightmove to encourage homeowners to take action in a post-COVID property market. The campaign used a hero film and outdoor visuals to inspire people to imagine new possibilities and make their move without waiting for the 'perfect time.'
- Advertising Campaign for Rightmove Life Steps
- Fold7 developed an emotionally driven advertising campaign for Rightmove to reposition the brand beyond its transactional image. The 'Life Steps' campaign highlighted moving home as a symbol of personal progress, combining storytelling with data-driven targeting to boost engagement and market share.
