DNCO developed the name, brand, and narrative for Brent Cross Town, a new North London neighbourhood by Related Argent. The identity centers on the concept of 'play'—a mindset that fosters inclusivity, community wellbeing, and sustainability—brought to life through a bold, dynamic visual system and engaging digital storytelling.
DNCO created an immersive visitor pavilion for Brent Cross Town, transforming the brand’s vision of a sustainable ‘park town for future London’ into a sensory spatial experience. Through interactive displays, playful installations, and sustainable materials, the pavilion invites visitors to explore the town’s values of community, wellbeing, and environmental responsibility.