TACTYC Studio collaborated with WINDHRS and Powerade US to create dynamic animations for the Powerade Madness campaign. The visuals transformed sports assets into energetic, fluid water bubbles that captured the refreshing essence of the brand.
A creative campaign developed for Powerade, focusing on energizing visuals and bold storytelling to reflect the brand’s athletic spirit. The project likely emphasized dynamic motion and powerful imagery to engage sports enthusiasts.
Designers behind the work
Designers and creative leads credited on Powerade projects in press coverage.
Creative Boom’s interview with Alex Center explores his message at D&AD Festival 2026 about why the creative industry must champion itself. Reflecting on his journey from Coca-Cola design director to founder of Brooklyn studio Center, he argues for creativity’s enduring value amid AI and automation. Center emphasizes originality, optimism, and the strategic role of designers in shaping new brands.