Giga rebranded Pinacoteca Agnelli as it expanded into contemporary, multidisciplinary programming across the Lingotto Tower, Pista 500, and surrounding spaces. The identity centres on a mutable lowercase “a,” whose circle-and-line geometry references the rooftop track and adapts into animated digital assets and directional signage.
Giga Studio collaborated with Pinacoteca Agnelli to craft a cohesive editorial and visual system for a series of exhibitions featuring artists such as Sylvie Fleury, Lee Lozano, Salvo, and Thomas Bayrle. The project encompassed visual identity, exhibition graphics, catalogues, and printed materials that reflected the institution’s evolving international direction.
Giga collaborated with Pinacoteca Agnelli to redefine its identity during a major institutional transformation under new leadership. The new visual system centers on a fluid lowercase 'a' that evolves into dynamic forms, symbolizing the museum’s expansion and contemporary direction. The rebrand extends across signage, digital platforms, and exhibition materials, merging architectural rationalism with modern energy.