Bakken & Bæck partnered with Parallel to create a cohesive brand and product strategy for their AI-native infrastructure platform. The collaboration spanned from visual identity and logo design to web and product development, positioning Parallel at the intersection of technical precision and bold ambition.
Studio Mast partnered with Parallel, formerly Downtown Property Services, to redefine their brand identity and align it with their forward-thinking vision. The new identity introduces a modern symbol, versatile color palette, and cohesive visual system that reflect Parallel’s values of convergence, growth, and collaboration while positioning them as leaders in construction and property management.