DNCO developed a distinctive place brand for Edinburgh Park, transforming perceptions of the area from a corporate business park into a vibrant cultural community. The identity draws inspiration from the Scottish landscape, incorporating organic textures, a horizon-based graphic system, and an earthy color palette to reflect the park’s connection to art, nature, and architecture.
DNCO created an elegant yet bold wayfinding system for 1 New Park Square at Edinburgh Park, designed to complement AHMM’s architectural vision. The signage combines handcrafted materials, geometric iconography, and contrasting colors to integrate seamlessly with the building’s raw textures and brand identity.