Designdough developed brand strategy, identity, guidelines, collateral, campaign design and launch support for PA Black, a Welsh residential sales business. The studio repositioned PA Black’s Distinctive magazine from a corporate, sales-focused publication into a lifestyle title centred on local businesses and community engagement. Designdough continues to provide art direction, including article concepts, photographic styling, and editorial and cover layouts.
Designdough partnered with PA Black to reposition their Distinctive magazine from a corporate sales publication into a refined lifestyle magazine. The new design highlights local businesses, community stories, and aspirational photography, creating a more engaging and intelligent reading experience. The studio continues to provide art direction and editorial support to maintain alignment with PA Black’s brand vision.