Mother Design created the identity for Ozen, an oral-care brand founded by Dr. Niall Kent and Harry Zalk, working with Ozen and Broody. The identity translates Ozen’s Aerograft™ sensitivity technology—developed from aerogels encountered through sculpture research—into the core idea of “The Creative Scientist.” It combines a dense, sculptural logo, a clear graphic device, type referencing scientific journals and modern minimalism, and clinically lit art direction with playful everyday imagery. Packaging uses dark green for shelf presence alongside mint to signal freshness.