Mucho developed a personable and trustworthy brand identity for Overmoon, a start-up offering family-oriented vacation rentals. The visual language combines a cheerful crescent moon logo, playful headlines, and a homemade photography style to evoke the joy and ease of a family getaway.
The article, part of The Brand Identity’s 'The Edit' series, highlights five recent design projects from studios around the world. Featured works include Ingrid Picanyol Studio’s campaign for Torelló Mountain Film Festival, Milieu Grotesque’s refreshed Boutique typeface poster, Classmate Studio’s book for BIVAK, Standard Projects’ identity for Programa, and Mucho’s branding for Overmoon. Each project showcases distinct creative approaches across branding, print, and digital design.
Ingrid Picanyol StudioMilieu GrotesqueAppear OfflineTorelló Mountain Film FestivalBIVAKbranding