Love and Money developed a refreshed brand identity and digital experience for OTTO, a leader in autonomous mobile robots. The new positioning, centered around the idea of 'Make Work Flow', emphasized benefits over specifications and helped boost engagement, lead generation, and user retention following launch.
Otto was created to humanize the traditionally cold IT industry following the merger of two businesses. The new brand identity uses a playful mascot, bright colors, and approachable design to reflect the people-focused nature of the company and make technology feel more human and engaging.