OKTO
Design work for OKTO, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 1
Design cases by studio
Fold7 (1)
- Brand Identity for OKTO Korean Kimchi
- Fold7Design created the identity, design system and motion for OKTO, a London-based Korean kitchen. The concept draws on OKTOKKI, the moon rabbit of Korean folklore, connecting the name to a story of patient work for others. The O at each end of OKTO becomes an eye in a combined wordmark and rabbit image. An abstract rabbit silhouette expands that idea into a large packaging graphic, while hopping entrances and ear-led transitions animate the character. Uncoated paper labels and a proprietary quality stamp support the packaging expression. A contemporary sans serif is paired with a Hangul typeface of similar character, giving the two languages a comparable tone. The system brings Korean heritage and the brand’s London home together through one recurring figure.
