Northcrest Developments
Design work for Northcrest Developments, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Jan 2026
- Brand Identity 1
Design cases by studio
Pentagram (1)
- Brand identity and nomenclature strategy for a 370-acre urban redevelopment in Toronto
- Pentagram created the brand identity for YZD, Northcrest Developments’ 370-acre transformation of the former Downsview Airport in Toronto. Guided by the positioning “Humanizing a Place of Monumental Ambitions,” the team established a branded-house architecture that unifies seven future districts under the YZD masterbrand while allowing local character, starting with the Hangar District. Drawing from aviation systems, the logotype derives from runway geometry, with a 54-degree angle informing layout, motion, iconography, and environmental graphics. Cera Stencil reinforces the airport reference across scales, from highway-visible graphics to tenant applications and digital platforms. Photography emphasizes authentic community life and a micro-to-macro view of the site. Pentagram also built a scalable mapping framework and component-based vector library to standardize depictions of infrastructure, buildings, transit, and green space. The system equips Northcrest to communicate clearly across stakeholders over a multi-decade, $30B development for 60,000 residents.
