Fold7 created the 'Power Up What You Do' campaign for NatWest Mettle, celebrating small business owners as the rockstars of the economy. Drawing inspiration from noughties heavy rock, the campaign used bold visuals and high-energy storytelling to highlight Mettle’s role in empowering entrepreneurs to focus on their passions without financial distractions.
Fold7 created 'The Charge', an energetic advertising campaign for NatWest’s challenger bank Mettle. The campaign inspired freelancers, sole traders, and side-hustlers to take control of their business ambitions, positioning Mettle as the go-to banking solution for the self-starter generation.