Naturalis
Design work for Naturalis, collected from the studios behind it.
- Design cases
- 7
- Studio
- 1
- Latest work added
- Apr 2026
- Campaign 6
- Brand Identity 1
Design cases by studio
A preview of 6 cases across 1 studio. The full collection is included with Pro.
KesselsKramer (7)
- Campaign for Naturalis Museum
- KesselsKramer created a playful campaign for Naturalis, the natural history museum of the Netherlands, to highlight it as both a world-class research institute and a fun family destination. The concept centers on the museum’s visitors, showing their curiosity and imagination bringing the exhibits—like the iconic T. rex—to life.
- Campaign for Naturalis Museum Renovation
- KesselsKramer created a playful campaign to announce the temporary closure of the Naturalis biodiversity museum in Leiden for renovation. Using animals like a crab, hedgehog, and owl retreating into their natural shelters, the campaign metaphorically represented the museum’s transformation period.
- Online Campaign for Naturalis Insect Promotion
- KesselsKramer created an online campaign for Naturalis to amplify its presence during a nationwide Albert Heijn promotion featuring insect-themed temporary tattoos. The campaign showcased children proudly displaying the tattoos while sharing fascinating insect facts, connecting curiosity with Naturalis’ educational platform natuurwijzer.nl.
- Positioning Campaign for Naturalis Biodiversity Centre
- KesselsKramer developed a campaign for Naturalis to reposition the museum as a leading biodiversity centre rather than just a natural history museum. Using a living Jenga tower as a metaphor, the campaign illustrates the fragile balance of life and the consequences of biodiversity loss through film, social, and outdoor media.
- Anniversary Campaign for Naturalis Museum
- To celebrate the 200th anniversary of Naturalis, KesselsKramer created a unifying campaign that visually connected multiple events, exhibitions, and publications. A red thread served as a symbolic and literal connector across media, from the museum space to digital platforms and a central TV commercial.
- Campaign for Naturalis Museum Reopening
- KesselsKramer created a playful campaign to celebrate the reopening of the Naturalis Biodiversity Center. The concept subtly highlights the museum’s vast collection by letting its most expressive specimens—plants, animals, and minerals—throw their own joyful party, inviting visitors of all ages to explore the wonders inside.
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