Universal Favourite developed Nala’s brand for its sustainable, inclusive underwear range. The studio delivered a design system, art direction, and tone of voice built around the idea of being “wildly better” and enabling Nala to stand for more than underwear. Nala’s founders created the product in response to a perceived trade-off between comfort, sustainability, and self-expression.
Universal Favourite developed a bold and inclusive brand identity for Nala, an Australian underwear brand focused on comfort, sustainability, and self-expression. The project included a vibrant visual system, confident art direction, and a distinctive verbal identity that celebrates diversity and challenges industry norms.