KesselsKramer created the 'Go! As You Are' campaign for Museumkaart to attract a younger, more diverse audience to museums. The campaign presents museums as inclusive spaces for all, using film and photography to highlight authentic encounters between young visitors and art in various environments.
KesselsKramer created a campaign for Museumweek, an initiative celebrating museums across the Netherlands. The project encouraged people of all ages to rediscover cultural institutions and find new reasons to visit them, making museums accessible and engaging for everyone.
KesselsKramer created a campaign for Museumweek titled 'Go Together', encouraging people to experience museums collectively. The concept highlights inclusivity and shared cultural exploration, positioning museums as accessible and social spaces for everyone.
KesselsKramer created a campaign for Museumkaart highlighting the tangible benefits of museum membership. The work aimed to make cultural access feel more immediate and rewarding, encouraging people to visit museums more often and appreciate their accessibility.
KesselsKramer created 'Museum Minutes', a campaign for Museumkaart that celebrates the accessibility and diversity of museums across the Netherlands. The project encourages people to see museums as places for everyone, highlighting the idea that there’s always a reason to visit and discover something new.
KesselsKramer created a campaign for Museumkaart, the Dutch museum pass, to encourage people to visit museums more often. The concept highlights that there’s never a reason not to go, positioning museums as accessible, inspiring spaces for everyone.