Barkas developed Moonfare's positioning, emotional narrative, brand identity, and communication platform. The work presents private equity investing as more accessible, using a tone that balances sophistication and wit while framing investment in terms of legacy.
Barkas developed a refined brand identity and communication platform for Moonfare, a digital private equity investment platform. The work balanced classic and contemporary aesthetics with a witty, sophisticated tone to engage high-net-worth investors and emphasize the emotional value of legacy in investing.