Baillat Studio continued its collaboration with the Montreal International Jazz Festival to redefine the festival’s visual identity for its 42nd edition. The design introduced a bold, summery energy through modular illustrations by Stéphane Poirier, celebrating both music and the warmth of summer. Originally conceived for 2020, the refreshed campaign marked the festival’s vibrant return after pandemic restrictions.
Baillat Studio created a vibrant and dynamic visual campaign for the 40th anniversary of the Montreal International Jazz Festival. The concept used colorful floral and cactus imagery to express the duality and energy of jazz, blending tradition with a contemporary aesthetic. The campaign extended across out-of-home and video formats, celebrating the festival’s bold and lively spirit.