Backbone Branding created the name, identity, product design, and packaging for Mirzam's Origins Collection of bean-to-bar chocolate. Five bars trace cocoa trading routes through Vietnam, Madagascar, Indonesia, Papua New Guinea, and India, using illustrated sliding sleeves to reveal contrasting daytime and nighttime scenes.
Backbone Branding created the name, identity, product design, and packaging for Mirzam’s handcrafted bean-to-bar chocolate collection. Drawing on ancient Spice Route stories, the interactive sliding sleeves reveal a shift from illustrated mythical monsters to star- and plankton-like forms, with spice-specific colors and wave-patterned chocolate bars.