Sagmeister & Walsh created an advertising campaign for Milly’s Fall/Winter 2017 collection, inspired by the idea of empowerment through rebuilding from fractures. Using photography, animation, and visual motifs like broken glass and torn imagery, the campaign explored themes of inner strength and beauty in imperfection.
Sagmeister & Walsh developed the 'All Tied Up' campaign for Milly’s 2017 collection, creating imagery centered around loose, elegant ties that echoed the clothing’s fabrics. The visuals conveyed a feminist edge with a sensual, fashion-forward tone, blending softness and strength in a striking aesthetic.
AndWalsh reimagined Milly’s visual identity through an animated rebrand campaign that evolved the existing logo into dynamic, seasonally inspired visuals. The work reflected Milly’s shift toward a bolder, more irreverent aesthetic, resulting in over 400 images and animations used across digital and social platforms.