Vista developed a corporate design for Düsseldorf pâtisserie Pure Pastry, translating its meticulous, family-run dessert and coffee craft into a flexible visual system. The work spans logo, packaging and store design, with distinctive product-category packaging for coffee, spreads and ice cream.
Vista created an e-commerce experience for Düsseldorf patisserie Pure Pastry, including UX, screen design, development, copywriting, and product photography. The shop features personalised cake ordering, a Mix & Match tool for macarons and chocolates, and Click & Collect scheduling for fresh products.