Backbone developed a space-inspired identity and interior branding system for Messier 53, a 53-room boutique hotel in Yerevan. Drawing on the building’s space-station-like architecture and the Messier astronomical catalog, the work extended to structurally designed hotel amenity packaging featuring stars, grids, numbers, and catalog-like lines.
Backbone created packaging for Kololak’s collection of artisan fruit wines at Messier 53 Hotel Yerevan. Drawing on Armenian miniatures, manuscripts, and folk art, the bottle wraps combine hand-drawn illustrations and calligraphy about feasting and wine service with distinctive round corks.