Made by CRU developed a new name, brand identity, and digital presence for Merantix Momentum, a machine learning consultancy emerging from the lab to reach the German Mittelstand. The brand reflects the company’s confidence, adaptability, and tech-forward mindset through dynamic visuals and storytelling that emphasize momentum and transformation.
Made by CRU developed a cohesive visual identity for AI Campus Berlin, Germany’s first artificial intelligence incubator founded by Merantix. The branding balances a tech-forward aesthetic with a human-centric approach, extending into wayfinding and interior elements to foster collaboration within the AI community.