Wedge created the brand architecture, strategy and narrative, packaging design system, creative direction, and packaging production for Menu Copenhagen’s Olfacte home-fragrance collection. The studio named the collection and its fragrances, including Wet Ink, Midnight Soak, and Chapter, and wrote original poems to articulate the scent-led moments behind each product. Product photography presents dark glass fragrance vessels with restrained paper labels alongside stone, dried plant material, and folded-paper forms.