Found collaborated with Iris Singapore to produce a striking brand film highlighting the food and beverage experiences at the luxury Marina Bay Sands Hotel. Shot as a continuous single take, the film transitions seamlessly between front-of-house and behind-the-scenes, capturing the artistry and precision behind the hotel’s dining excellence.
Pentagram and the Marina Bay Sands brand team developed the Above Beyond vision and identity for the Singapore resort. An architecture-shaped wordmark, distilled tower symbol and Marina Bay Serif establish the master brand; Frosty later expanded the wider system and campaign.