JKR developed a refreshed brand identity for Manischewitz, the iconic kosher food company. The redesign modernizes the brand while honoring its heritage, bringing warmth and authenticity to a beloved household name.
Jones Knowles Ritchie helped Manischewitz move beyond the Kosher aisle to appeal to a broader American audience while celebrating its Jewish-American roots. The refreshed identity highlights the warmth, humor, and cultural pride of Jewish food traditions, inviting everyone to join in the experience.