New Brand Identity for Mama Mexa by SeachangeBP&O · Jul 6, 2022
BP&O features Seachange’s brand identity for Mama Mexa, a pop-up food concept offering reimagined Mexican classics. The design centers on a custom display typeface inspired by Mexican flora, paired with Founders Grotesk and a warm red palette to evoke craft and familiarity. The identity balances immediacy and warmth, suited to the temporary, experimental nature of a pop-up venue.
