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Magnum Design Cases | D1S1

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Magnum

Design work for Magnum, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Oct 2025

Campaign 1

Design cases Designers News & interviews

Design cases by studio

KesselsKramer (1)

Campaign for Magnum Ice Cream
KesselsKramer created a visually rich campaign for Magnum that explored the theme of seeing and being seen. The work positioned the brand as a symbol of indulgence and self-expression, blending artful imagery with a sensual, confident tone.
Concept, Project

Designers behind the work

Designers and creative leads credited on Magnum projects in press coverage.

Robert Voltenat Chuck Studios2

News & interviews

2024's Brand Asset Winners and Losers Unveiled
Creative Boom · Jan 8, 2025
Written by Chuck Studios' business lead Robert Volten, this Creative Boom insight piece reviews which brands best leveraged their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg’s while critiquing KFC, Twix, and Tropicana for neglecting their strongest visual or conceptual assets. Volten concludes with advice for brand leaders to embrace and protect their unique brand identifiers in 2025.
Chuck StudiosBBH LondonWieden+KennedyTesco KitKatadvertising
2024's Brand Wins and Fails Highlighted
Creative Boom · Jan 8, 2025
Written by Robert Volten of Chuck Studios, this Creative Boom feature reviews how major brands used their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg's for leveraging iconic elements, while critiquing KFC, Twix, and Tropicana for neglecting theirs. Volten concludes with advice for brand leaders to embrace and protect their distinctive assets in 2025.
Chuck StudiosBBH LondonWieden+KennedyTesco KitKat

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