Lonsdale Asia: From Underdog to Creative PowerhouseCreative Boom · Mar 18, 2025
Creative Boom profiles Lonsdale Asia, a Singapore-based branding agency that evolved from a small underdog studio into a regional creative powerhouse. Managing director Nadia Romanis and executive creative director Muriel Schildknecht discuss the studio’s growth, collaborative culture, and landmark projects for brands like LUX and Tiger Beer. The article highlights their focus on diversity, mentorship, and expanding creative boundaries across Asia.