Lunge

News & interviews

• New Logo & Branding for Lunge by Porto Rocha

  BP&O · Jul 31, 2024

  BP&O features Porto Rocha’s branding for Lunge, a New York-based luxury pet product brand founded by Nicholas Schröder. The identity emphasizes sleekness and urban dynamism through a forward-leaning logo, editorial photography inspired by 1980s and Y2K fashion, and motion graphics by Estudi-Image. The project positions Lunge as a design-forward alternative in the growing premium pet market.

  Porto RochaEstudi-ImageLungebranding
• Lunge: Luxury Pet Accessories from New York, Made in Brazil

  SEESAW · Apr 8, 2024

  SEESAW features the website for Lunge, a luxury pet accessory brand based in New York and made in Brazil. The project showcases an elegant e-commerce experience using the Clear typeface and emphasizes premium design for the pet lifestyle market.

  SEESAWLungedigital