Pentagram created the 2026 visual identity and signage for London Design Festival, centred on the theme “Framing LDF.” The system uses the festival’s signature red and an adaptable invisible frame that can sit over imagery or operate independently across digital applications.
Pentagram developed the 2025 identity for the London Design Festival, focusing on connection and collaboration across the city’s creative community. The system introduces a typographic thread motif symbolizing relationships between designers and districts, while maintaining the Festival’s iconic red. Flexible across print, digital, and motion, the identity continues Pentagram’s long-standing partnership with the event.
Pentagram created the 2024 visual identity for the London Design Festival, led by partner Domenic Lippa. The design explores the theme of duality through the interplay of two layered typefaces and the festival’s signature red, white, and black palette. The identity extends across digital platforms, signage, printed materials, and the annual ‘Red Book’ publication.
Pentagram created a bold new identity for the 2023 London Design Festival, inspired by the drama and expansiveness of cinema. The design features stretched typography and the festival’s signature red, encouraging audiences to view design from new perspectives across digital and physical applications.