Packaging Design for Berg by Marx DesignBP&O · May 2, 2022
BP&O features Marx Design’s packaging and brand identity for Berg, a refined hard seltzer brand developed with drinks company Lion. The design uses an iceberg metaphor to express the idea of depth and purity, extending across packaging, photography, and tone of voice. The result is a cohesive and playful identity that balances simplicity with conceptual richness.
