Decade partnered with Lightbox to redefine the perception of lab-grown diamonds through a bold new brand identity. The work included brand positioning, visual language, packaging, and digital design, celebrating lab-grown innovation as a point of pride rather than a lower-cost alternative.
Decade developed a 360° launch campaign for Lightbox lab-grown diamonds, capturing a modern family across generations in vibrant, light-filled imagery. Shot in New York City, the campaign highlights the brand’s colorful, contemporary spirit through film, photography, and digital advertising.
Decade developed a 360° holiday campaign for Lightbox lab-grown diamonds, presenting a fresh, modern look that highlights the emotional connection people have with their jewelry. The work spanned television, digital, and social platforms, blending cinematic storytelling with refined visual direction.