Base Design reimagined the identity of Brussels’ La Monnaie Opera, aligning the historic institution with contemporary cultural discourse. The new visual and strategic direction reflects opera’s relevance today, using bold imagery and thematic storytelling to engage modern audiences.
Base Design created a brand campaign for La Monnaie Opera that explored the concept of fate through the use of artificial intelligence. The project intentionally surrendered creative control to AI, producing imagery that reflected the opera’s themes of destiny and unpredictability.
Base Design collaborated with AI artist Antonin Waterkeyn to create a cinematic campaign for La Monnaie Opera that reclaims the power of artistic creation while embracing AI technology. The resulting film, titled 'Tunnel Vision', uses an endless AI-generated zoom to evoke a hopeful vision of the future.