Studio Plankton created a 3D animated brand film for Knauf’s new global social channels, alongside a localizable 10-second teaser and social posts and stories. The film uses a single blue stroke on a blueprint that rises, folds and stretches into walls, insulation layers and ceilings; three blue shades represent Knauf’s business units. It scales this construction system from a family home to the Elbphilharmonie and Burj Khalifa, without voice-over or local language.